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Maximum scope for your presentation

Would you like your trade fair stand to have a custom design?

We orchestrate exciting brand worlds and create unique synergies between our exhibitors and trade visitors. With individual and creative booth designs, companies of all kinds showcase the digital trends and strategies of your industry. We put you in the spotlight and give your brand the attention it deserves. Create your own trade fair booth and bring your brand and products to life. Benefit from our personal consulting right from the start and our comprehensive services directly on site.

With the stand rental calculator, you can calculate the prices for your desired stand space in advance in order for you to suffiecently calculate your fair appearance.


Just book the floor space and let your creativity run free.

Shape the digital future of the public sector!

At the southern exhibition grounds - in the halls adjacent to hub27 - our partners have the opportunity to present a comprehensive showcase of digital solutions. Here, market-leading and medium-sized companies will showcase themselves at individual exhibition booths. In addition, there will be start-up areas and showcases of public administrations, authorities and companies.

Your advantages at a glance:

  • Lower participation costs and the opportunity to bring your own booth.
  • You increase the visibility of your brand
  • New business leads from the public sector
  • Best conditions for your networking
  • High visitor frequency due to the placement of stages, networking areas and food courts


Affordable, practical and flexibly expandable.

Maximum space and flexibility for your brand!

From pure space booking with your own stand to system stand solutions: The choice is yours. We support you with advice in advance and our services on site, you do the rest. Benefit from the variety of our offers for your presence at the Smart Country Convention!

Your advantages at a glance:

  • Individual stand construction or system stands starting at 12 m²
  • Stand space for your own stand construction with your own stand builder from 12 m² upwards
  • Freely customizable stand equipment
  • Variable number of co-exhibitors
  • Services for your trade fair presentation
  • Additional media presence with the Media Package
  • Attractive marketing services and wide-ranging advertising opportunities

What does your stand space cost?

Use our stand rental calculator to calculate the price of your exhibition booth in advance and enjoy greater planning confidence for your trade show presence.


All you need to know for your trade fair appearance.

1. Calculate stand
You can use the stand rental calculator to calculate the costs for your stand space. Please note that the costs from the stand rental calculator only refer to the stand area. The stand construction must be ordered separately. If you do not commission your own stand construction, you can also contact our stand construction subsidiary MB Capital Services. To the stand rental calculator

2. Book space
Fill out our online stand registration form and select the desired stand type and size of your stand space. To the exhibitor portal

3. Placement confirmation
By the end of July, we will inform you by e-mail that your specific placement proposal is ready for viewing and confirmation in our exhibitor portal.

4. Plan stand
After your approval of the placement proposal, you can contact your stand builder. Please note our design and technical specifications. To the specifications (PDF, 208.8 kB)

5. Apply for approval
Send us the dimensioned stand plan of your stand builder by e-mail by 01 September 2024. If your stand has been approved, then there is nothing to stop you from having a successful trade fair appearance. Send e-mail

6. Order relevant stand services
Order various services, such as power and water connections, high-speed Internet, stand security or cleaning via our Exhibitor Shop from mid-June. To the Exhibitor Shop


You are working with your own stand construction company?

With your unique custom built stand, you will be certain to attract attention and inspire your audience!

You want an unforgettable appearance with all the finesse? Then the self-construction is exactly the right thing for you. Book your stand space and realize your stand with your own trade fair constructor, entirely according to your wishes. Depending on the size of your stand, you will also receive a certain number of exhibitor passes for access to the exhibition grounds. Please note that every self-built stand must be approved by us in advance. Simply book the right space for your grand show!

Your advantages at a glance

  • Full control over your appearance
  • Special shapes are possible
  • Great freedom of decision
  • Free choice of your stand builders & service providers
  • Individual design*
  • Design flexibility

* In compliance with the technical regulations as part of the General Terms and Conditions of Messe Berlin.

Inspiring design examples: the floor is yours!



Everything from one source and without external trade fair constructors.

We would be happy to realize a professional trade fair presence for you.

Our design department will support you in the planning, conception and implementation of your individual stand. Discover our wide range of stand types and equipment options for individualization. In our online store, you can order all services and the necessary equipment.

The services at a glance:

  • Creative design and system stand construction
  • Individual stand construction
  • Planning and construction according to your wishes

Your contact persons

Would you like to learn more about our full-service stand construction options? Then please contact one of our stand construction specialists for an orientation meeting.

Full-service stand construction

MB Capital Services GmbH

Sven Roman

T +49 30 3038 1491

Send e-mail

Individual stand planning

MB Capital Services GmbH

Gesa Miltner

T +49 30 3038 4551

Send e-mail

Mariam Khaindrava

T +49 30 3038 4563

Send e-mail

Technical equipment and IT requirements

MB Capital Services GmbH

Ulrike Brabant

T +49 30 3067 1462

Send e-mail

Exhibition technology, buildings subject to approval, technical guidelines

Messe Berlin GmbH

Kristin Dressel

T +49 30 3067 4028

Send e-mail

Questions regarding orders in the exhibitor webshop

MB Capital Services GmbH

Support Team

T +49 30 3067 1468

Send e-mail

Explore our expo through a virtual tour!

We invite you to explore our event location in an impressive 360° virtual tour. With this interactive tour, you can familiarize yourself with the exhibition halls, get to know the different event areas and get in the mood for your #SCCON24 in advance. Our virtual tour will give you an exciting insight into the variety and opportunities available to you at the Smart Country Convention.

Start the virtual tour now!

Talk to us about your goals!

Book your individual stand space or take advantage of our comprehensive exclusive partner packages. We support you right from the start - plan your trade show participation with us. The official closing date for registration for the Smart Country Convention is on 30 June 2024: Please apply in time in order to ensure a good placement for your company. All exhibitors will be placed "first come - first served".


You have any questions? We will be happy to assist you!
T +49 30 3038 2300

hub27 | Berlin Exhibition Grounds

Jafféstrasse 2, Gate 25
14055 Berlin

Authorities and public owned companies – Excerpt of participants 2019
Source: SCCON exhibitor and participant analysis 2019


Abfallwirtschaftsbetrieb München (AWM)


adelphi research gemeinnützige GmbH

AHK Rio de Janeiro

Andreas Hermes Akademie (AHA)

AOK Bundesverband




bavAIRia e.V.

Bayerischer Städtetag

Berghof Foundation Operations gGmbH

Berliner Stadtreinigung AÖR

Berliner Verkehrsbetriebe (BVG)

Berliner Wasserbetriebe


Bundesverband Breitbandkommunikation e.V. (BREKO)

Bundesverband der Energie- und Klimaschutzagenturen Deutschlands e.V. (EAD)

Bundesverband der Energie- und Wasserwirtschaft e.V. (BDEW)

Bundesverband Deutsche Banken

Bundesverband Deutschen Sicherheits- und Verteidigungsindustrie e.V. (BDSV)

Bundesverband Deutscher Omnibusunternehmer e.V. (bdo)

Bundesverband Mittelständische Wirtschaft

Bundesverband öffentliche Dienstleistungen - Deutsche Sektion des CEEP e.V.


Caritas e.V.

Charité Universitätsmedizin Berlin

Confederation of Danish Industry



dbb Beamtenbund und Tarifunion

Deutsche Gesetzliche Unfallversicherung e.V. (DGUV)

Deutsche Sportjugend

Deutscher Städte- und Gemeindebund

Deutscher Städtetag

Deutscher Tourismusverband e.V.

Deutscher Verband für Wohnungswesen

Deutsches Maritimes Zentrum e.V.

Deutsches Zentrum für Luft- und Raumfahrt (DLR)

Deutschland sicher im Netz e.V.

Deutsche Gesetzliche Unfallversicherung (DGUV)

Digital Hub münsterLAND

Digital Security Netzwerk Berlin e.V.

Deutsches Institut für Normung e.V. (DIN)

Dortmunder Energie- und Wasserversorgung (DEW21)

Dresdner Verkehrsbetriebe (DVB)


eco - Verband der Internetwirtschaft

Einstein Center Digital Future




FIR e.V.

Forschungsverbund Berlin e.V.

FORUM Berufsbildung e.V.

Fraunhofer Center for Responsible Research and Innovation

Fraunhofer Gesellschaft e.V.

Fraunhofer HHI

Fraunhofer IGD


Fraunhofer-Institut für Offene Kommunikationssysteme (FOKUS)

Fraunhoferinstitut IAO

Freie Universität Berlin

Freiwilligenagentur Marzahn-Hellersdorf

FZI Forschungszentrum Informatik


Gemeindetag Baden-Württemberg

Gesellschaft für Wissensmanagement e.V.

GMS Jettingen


Handelslehranstalt Hameln

HAW Hamburg (HAW)

Heinrich-Böll-Stiftung e.V.

Hamburger Informatik Technologie-Center e.V. (HITeC) (Universität Hamburg)

Hochschule Nordhausen

Hochschule Schmalkalden

HPI School of Design Thinking


IG Metall

INFRA Dialog Deutschland

Institut für Berg- und Energierecht (Ruhr-Universität Bochum)

Institut für Verkehrsforschung

ITS Berlin-Brandenburg e.V.


Kassenärztliche Vereinigung Nordrhein

Kommunale Gemeinschaftsstelle für Verwaltungsmanagement

Kompetenzzentrum IT-Wirtschaft

Konrad-Adenauer-Stiftung e.V.

KreisWirtschaftsBetriebe Goslar


Land OberÖsterreich

Landesamt für Steuern Niedersachse

Landeshauptstadt Magdeburg

Landeshauptstadt München

Landessportbund Berlin e.V.

Landkreistag Baden-Württemberg

Landratsamt Wunsiedel i. Fichtelgebirge




Max-Delbrück Centrum für Molekulare Medizin


Nationale Akademie der Wissenschaften (Leopoldina)


Neue Effizienz

nexus Institut

Niedersächsischer Landkreistag


Ökumenisches Frauenzentrum Evas Arche e.V.

Open Government Netzwerk Deutschland

Open Source Lab

Ost-Ausschuss-Osteuropaverein der Deutschen Wirtschaft e.V.

OSZ Kraftfahrzeugtechnik

Otto-von-Guericke-Universität Magdeburg (OVGU)


PMI Project Management Institute


RWTH Aachen


safety innovation center e.V.

St. Galler Stadtwerke

Staatliche Berufsschule 2 Aschaffenburg

Städtische Werke Netz + Service

Stadtwerke Aalen

Stadtwerke Augsburg

Stadtwerke Cottbus

Stadtwerke Kiel

Stadtwerke Krefeld

Stadtwerke Lutherstadt Wittenberg

Stadtwerke Menden

Stadtwerke München

Stadtwerke Neuwied

Stadtwerke Offenbach

Stadtwerke Osnabrück

Stadtwerke Schwerin

Stadtwerke Staßfurt

Stadtwerke Wismar

Stadtwerke Wolfsburg

Stadtwerke Wülfrath

Stiftung Neue Landgesellschaft e.V.

Stiftung Preußischer Kulturbesitz


SWE Stadtwerke Erfurt

SWN Stadtwerke Neumünster


Technische Hochschule Brandenburg

Technische Hochschule Wilda

Technische Universität Berlin

Technische Universität Dresden

Technische Universität München

Technisches Ausbildungszentrum der Luftwaffe (TAusbZLw)

Telekommunikationsgesellschaft Südwestfalen mbH


Universität Leipzig

Universität Paderborn

Universität Passau

Universität Potsdam

Universität Siegen

Universität Stuttgart

University College London


Verband der Automobilindustrie (VDA)

Verband der Elektrotechnik, Elektronik und Informationstechnik

Verband Kommunaler Unternehmen e.V.

Verein Sichere Identität Berlin-Brandenburg e. V.

Vereinte Dienstleistungsgewerkschaft (ver.di)

ViP Verkehrsbetrieb Potsdam


Wasserwerke Westerzgebirge

Weisse Liste gGmbH

Westfälische Wilhelms-Universität

Wikimedia Deutschland e.V.

Wirtschaftsbetrieb Ludwigshafen

Wirtschaftsbetriebe Duisburg - AÖR

WSW Energie & Wasser

Wuppertal Institut


Zukunftsforum öffentliche Sicherheit e.V.

Zweckverband Bodensee-Wasserversorgung

Zweckverband Ostholstein