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YOUR ACCESS TO 50 BILLION EUROS OF MARKET VOLUME

The increasing digitalization of the public sector with a market volume of 50 billion euros represents one of the largest growth markets for providers of hardware, software, platforms and consulting services.

With around 12,700 participants, the Smart Country Convention is the leading German trade fair for public-sector digitalization.

For three days, everything here revolves around the successful digitalization of federal & state governments, local authorities and public-sector companies.

As an exhibitor, you will establish personal contacts with a highly attractive target group and get into discussions as potential contractors for future public tenders, direct contract award procedures and public-private partnerships.

What our exhibitors say

Your Benefits

Build new partnerships and open the door to future sales opportunities. The Smart Country Convention offers exhibitors a number of direct benefits available exclusively at this event – and only in Berlin, the trade show capital.

✓ Focus on the Public Sector

Best contacts! Meet the key decision-makers, buyers, and idea drivers for your solutions.
Compared to 2018, the event attracted 67% more visitors - and all signs point to growth in 2020 as well.

✓ Focused advertising

Powerful partners attract maximum attention in your target groups!
Benefit from wide-ranging promotional campaigns sponsored by Messe Berlin, Bitkom and Smart Country Convention partners. This is where everyone pulls together. Leading municipal organizations, the National E-Government Center of Excellence (NEGZ), the German
Association of Local Utilities (VKU) and the Behörden Spiegel (an independent publication serving the German public sector) support the event right from the start and make sure the advertising reaches your target audience.

✓ Excellent marketing opportunities

Congress – Workshops – Expo
Present your company on the Smart Country Convention stages, showcase your solutions in the expo and make new contacts in the workshops. The participation packages give you a comprehensive on-site presence.

✓ Constructive interaction

Learn more about the needs of users and policymakers!
Companies receive direct feedback from public-sector clients in the expo segment and workshops. This information can be incorporated into their product planning and development.

Infografik Facts & Figures

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Be Part of it!

Book your individual stand space or take advantage of our comprehensive full-service packages. We support you right from the start - plan your trade show participation with us.

Contact us

Sales Team Smart Country Convention
We will be happy to advise you in all questions concerning your participation
T +49 30 3038 2300
smartcountry@messe-berlin.de