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Good Preparation is the Key to Success

Plan your success at Smart Country Convention in advance and benefit from individual support and comprehensive services when planning your stand. With a trade fair presentation perfectly tailored to your needs, you can present your innovations according to your ideas. This page will be continuously updated until the event in 2021.

Duration of the event
26 – 28 October 2021
09.30 am – 06.00 pm

hub27 Berlin & Hall 25, Berlin Exhibition Grounds.

Registration Deadline
The official closing date for registration is 15th June 2021.

Benefit from our Early Bird Discount (10 %) until February 15th 2021 and from free cancellation until 31. May 2021.

Ways to participate

Digital Association Bitkom and Messe Berlin

You’re going to love working with us: be there at the Smart Country Convention 2021!

Review: Timelapse Construction SCCON18

Construction of the Smart Country Convention in 55 seconds!

Service Offer for our Partners

Actively planning and preparing your participation? This section is for you. Here you will find useful links and a wealth of information including the important dates to keep in mind and the technical information for your stand construction. Further information will follow soon!

In the right place at the right time

Entrance & Opening Hours
26 – 28 October 2021
Daily 9.30 am – 6 pm

Entrance for visitors daily from 9.00 am
Entrance for exhibitors daily from 8 am – 7 pm

Access & Location
hub27 Berlin, Berlin Exhibition Grounds, Jafféstraße, Gate 25, 14055 Berlin

Access to the exhibition grounds
You can find detailed information about our traffic guides soon here.

Parking spaces
A limited number of parking spaces are available at the Berlin Exhibition Grounds.


With hub27, which can be reached on foot from the CityCube and the nearest S-Bahn station, last August Messe Berlin opened a state-of-the-art venue for conferences and events in Berlin. Covering a total of 15,000 m², the new building features a display hall with the latest technology, attractive event areas and seminar rooms, and is directly connected to the exhibition halls. Take a look for yourself!


Important documents for partners of the Special Edition 2020

Digital SCCON-Platform: Quick guide for partners (PDF, 395.1 kB)

Important topics for exhibitors of SCCON 2021

Factsheet Partner Packages 2021 (PDF, 3.3 MB)

Onepager Startups (PDF, 1.3 MB)

Executive Summary – Smart Country Convention 2020

You want to find out more about our hygiene and safety concept?
You can find all information here:

Flyer Hygiene SCCON 2020 (PDF, 1.2 MB)


You have any questions? We will be happy to assist you!
T +49 30 3038 2300

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